Professionalism and ethical conduct are prerequisite for the development of every field of business or venture. Hence, the need to execute tasks in accordance with acceptable code of ethics. Players in the book publishing industry should be encouraged to conform to any laid-down code of ethics. Book publishing practitioners are entreated to uphold all ethical behaviour at all stages of the book publishing process
Creativity is an act that is required and admired in all life’s endeavours. It is the bedrock of innovation and inventiveness. At all points in time what makes a child or an adult unique in all spheres of life is their ability to create something out of anything within their reach. That is to say that everything that one does should be given a touch of creativity, uniqueness, value and life.
Book marketing is a stepping stone to make a book successful. Undeniably, book marketing is complex, in a manner that, it needs resources and strategic planning to make a book successful on the consumer market. Book publishing is not just about putting a book on the market to make sales, it should also promote the creativity and work of the author. Marketing of a book can go a long way to achieve this and more.